3.3.1 Number of research papers published per teacher in the Journals notified on UGC CARE list during the last five years

Title of PaperName of Author(s)Department of TeacherName of JournalYear of PublicationISSN Number
An Explanatory Study on Assessing the Impact of Celebrity Endorsement on Consumer Buying BehaviorDr. Saurabh GuptaBusiness AdministrationInternational Journal For Multidisciplinary Research20232582-2160
Sustainable Marketing and its Impact on Society: A Study of Marketing Strategies and Opportunities Promoting Eco-Friendly LifestyleMs. Aqsa KhalidBusiness AdministrationInternational Journal of Scientific Research in Engineering and Management20232583-3930
The Paradigm Shifts of Marketing from 1.0 to 5.0”: With Special Reference to Marketing shifts in the FMCG sectorMs. Aqsa KhalidBusiness AdministrationInternational Journal of Science and Social Science Research20232583-7877
A STUDY ON MEASURING THE LEVEL OF WOMEN’S STRESS WORKING IN BANKSMs. Amrita SinghBusiness AdministrationInternational Journal of Scientific Research in Engineering and Management20232582-3930
The Analysis of Applications and Tools Used in Different IoT Technologies in Current and Future WorldsDr. Sudhir SinghComputer ApplicationInternational Journal of Scientific Research in Engineering and Management20232582-3930
A Study Analyzing the Financial Performance of Life Insurance Companies and its Impact on the Indian EconomyMs. Gagandeep KaurBusiness AdministrationInternational Journal of Scientific Research in Engineering and Management20232582-3930
Personality Traits about job satisfaction of Faculties working in Management CollegesMr. Rajeev UpadhyayBusiness AdministrationInternational Journal of Scientific Research in Engineering and Management20232582-3930
The Analysis of Applications and Tools Used in Different IoT Technologies in Current and Future WorldsDr. Sudhir SinghComputer ApplicationInternational Journal of Scientific Research in Engineering and Management20232582-3930
Investigating The Relationship between Employee’s Emotional Quotient and Their Job Performance: With Special Reference to Private Management InstitutionsDr. Saurabh GuptaBusiness AdministrationInternational Journal of Management and Humanities (IJMH)20192394-0913
Social Media Marketing in Business: A case study of IPLDr. Saurabh GuptaBusiness AdministrationInternational Journal of Research in Business, Economics and Management20182230-9519
Assessment of customer satisfaction regarding housing loans: With special reference to Punjab National BankDr. Saurabh GuptaBusiness AdministrationInternational Journal of Management & Business Studies20182231-2463

Books

3.3.2 Number of books and chapters in edited volumes/books published and papers published in national/ international conference proceedings per teacher during last five year

Sl. No.

Name of the teacher

Title of the book/chapters  published

Calendar Year of publication

ISBN number of the proceeding

Affiliating Institute at the time of publication

1

Dr. Saurabh Gupta

“Business Mathematics with Cases and Applications,”

2018

978-1-52-1803-19-6

Great Ganges Institute of Technology

2

Dr. Saurabh Gupta

“Office Management,”

2018

978-1-52-1864-72-2

Great Ganges Institute of Technology

3

Dr. Saurabh Gupta

“Analyzing data with the help of SPSS in Social Sciences Research,”

2018

978-1-52-1933-79-4

Great Ganges Institute of Technology

4

Dr. Saurabh Gupta

“Communication for Managers,”

2018

978-1720229988

Great Ganges Institute of Technology